Own an Elaborate Floors franchise
Join New Zealand's leading timber flooring supply and installation network. Build a profitable business with proven systems, exclusive territories, and ongoing support.
Why franchise with Elaborate Floors?
Proven business model
Leverage a tested system that delivers results across New Zealand's flooring market.
Training and support
Comprehensive onboarding, ongoing coaching, and operational guidance every step of the way.
Wholesale product access
Direct access to premium timber flooring products at competitive wholesale pricing.
Marketing and leads
Benefit from national marketing campaigns and qualified lead generation in your territory.
Exclusive territory
Secure your own protected region with no internal competition.
High-profile work
Work on prestigious projects including The Block NZ and premium residential builds.
About Elaborate Floors
Founded by Nahum Gray, Elaborate Floors began with a passion for quality joinery and craftsmanship. Starting in Taranaki, the business grew through word-of-mouth and a commitment to excellence.
After being featured on The Block NZ, Elaborate Floors gained national recognition for delivering premium timber flooring solutions to residential, architectural, and commercial projects.
Now, we're expanding nationwide through franchising, offering ambitious tradespeople and business owners the opportunity to build their own successful flooring business with our proven systems and support.
Ideal franchisee profile
How it works
Enquire
Submit your application and tell us about your background and preferred territory.
Discovery
Meet with our team to discuss the opportunity, review financials, and assess fit.
Training
Complete comprehensive training on products, systems, sales, and operations.
Launch
Open your territory with full support and start building your business.
Territories available nationwide
Frequently asked questions
Do I need flooring experience?
While flooring experience is beneficial, we welcome applicants with trade backgrounds in joinery, construction, or related fields. We provide comprehensive training on products, installation techniques, and business operations.
What support do franchisees receive?
Franchisees receive initial training, ongoing coaching, marketing support, lead generation, operational systems, wholesale product access, and technical assistance. We're committed to your success.
What is the total investment required?
The initial investment starts from $20,000, which includes franchise fees, training, initial inventory, and setup costs. Additional working capital may be required depending on your territory and business plan.
Do I need a physical shop or can I operate mobile?
Franchisees can operate with a mobile model, showroom, or combination depending on their territory and market. We'll work with you to determine the best approach for your region.
How do I secure a territory?
Submit your application, complete the discovery process, and once approved, you'll secure your exclusive territory through the franchise agreement. Territories are allocated on a first-come, first-served basis.
Apply now
The floors you'll supply
-
Timber
Premium oak and hardwood ranges.
-
Laminate
Durable, high-wear laminate floors.
-
SPC / Vinyl
Waterproof SPC for busy homes.
-
Carpet
Wool and nylon carpet ranges for homes and commercial.
